#1 What’s your go-to method these days to promote open job postings?
October 4, 2023
1. What’s your go-to method these days to promote open job postings? 2. How do you choose recruitment marketing options? 3. Do they meet your needs?
Historically, I’ve found from the Hiring Company’s Standpoint that choices boil down to two things: Familiarity and Budget. I’ve also found most HR professionals are not fully informed or confident in their method choice. And, since this usually involves a paid solution, you’re better off having faith in your choice from the get-go.
Find out how things work. Platforms are technical ... complicated ... even platforms you’ve used for years retain inner-workings mystery for most people. Next: How to navigate choppy job posting waters with confidence?
Speaking with so many of you, I observe varying intel levels on how to best gain applicant attention, and convert that over to the hiring of qualified, happy workers - who stay on board at the company. Not every HR People Person I speak with feels they pull this off as well as they’d like to. And, that is okay, it is learned by experience. And, by making Changes. Enter … ME … this is my cup of tea, my type of jam, my natural forte … More than most because this is My Mission. Helping companies figure out their Recruitment Outreach Audience and the best ways to actually connect - no matter what that strategy should be or presently is. Seeking workforce is so much like throwing a party. Setting the Party Stage like a good party host, we’ll cover the how-to’s in steps, because it does require a chunky checklist. And, Step #1 is the Mighty Job Post. Homework until next time: How well do you feel you understand what applicant behavior, to narrow that down to a good applicant target audience? And, how would you present a successful job description to them, based on that?
Who here has ever thrown a party, especially a party at their home? Raise of hands. Your guests? How did you get them there? What did do/what did you tell them, to make them want to attend? What preparations did you make before they arrived? Did you vacuum? Get nice snacks and drinks? Maybe clean the bathroom up and spray air freshener LOL. And, what made them want to stay at the party? Or, prompted them to leave early? Hosting “Work” is very much like hosting a “Party.” You want people to come, want them to attend. They expect a good environment for attending. And, you’d prefer they stayed, unless they were an errant party guest who we all feel would better off leaving (note: how did the errant guest get there in the first place?). How in the world to do this? Got to put Best Foots forward (yes, I said foots). Next time, how to get those foots moving.