#2 A RECRUITMENT TRUTH UNIVERSAL: Publicizing a job opening remains the #1 and most difficult first step to connect with new workforce potentials.

October 4, 2023

Here’s the good news: If job posting gets done correctly, all your next steps will be easier and better (where you get to talk with good applicants and gracefully process them over to hiring status). Look at it this way: Good job posting is literally the “Bend and Snap” of recruitment outreach (a beloved movie reference, haha).


What do you think a good job posting is about? 

I am going to tell you, but take a sec for your own answer.


Right up top, start with a clear Job Title, then a short but thorough Job Overview (can include short ‘person must haves’ here), a few lines About Our Company, then Work Schedule / Compensation / Benefits (all WIIFT’s). Give some space, then can share bulleted long-form points about Duties, Qualifications, Education, Experience, anything else you are compelled to list. No worries about the length, except to make it at least 150 words, can be as many words as you need or want.


FINAL LESSON: Applicants read up top first and if all seems good and relative and interesting they will read down to the bottom and apply. I’ve coined that an “engagement style job description.” So, quickly satisfy curiosity to keep them engaged, and the right applicants will follow through. Hence: The Bend and Snap! 


Next: All efforts should mesh.

#9 How Well Do You Throw a Party

By Vanessa Yates • November 8, 2023
Speaking with so many of you, I observe varying intel levels on how to best gain applicant attention, and convert that over to the hiring of qualified, happy workers - who stay on board at the company. Not every HR People Person I speak with feels they pull this off as well as they’d like to. And, that is okay, it is learned by experience. And, by making Changes. Enter … ME … this is my cup of tea, my type of jam, my natural forte … More than most because this is My Mission. Helping companies figure out their Recruitment Outreach Audience and the best ways to actually connect - no matter what that strategy should be or presently is. Seeking workforce is so much like throwing a party. Setting the Party Stage like a good party host, we’ll cover the how-to’s in steps, because it does require a chunky checklist. And, Step #1 is the Mighty Job Post. Homework until next time: How well do you feel you understand what applicant behavior, to narrow that down to a good applicant target audience? And, how would you present a successful job description to them, based on that?

#8 Is This the Way the Way ... You'd Throw a Party?

November 8, 2023
Who here has ever thrown a party, especially a party at their home? Raise of hands. Your guests? How did you get them there? What did do/what did you tell them, to make them want to attend? What preparations did you make before they arrived? Did you vacuum? Get nice snacks and drinks? Maybe clean the bathroom up and spray air freshener LOL. And, what made them want to stay at the party? Or, prompted them to leave early? Hosting “Work” is very much like hosting a “Party.” You want people to come, want them to attend. They expect a good environment for attending. And, you’d prefer they stayed, unless they were an errant party guest who we all feel would better off leaving (note: how did the errant guest get there in the first place?). How in the world to do this? Got to put Best Foots forward (yes, I said foots). Next time, how to get those foots moving.