#4 The Theory of Audience Relativity

October 9, 2023

“Applicant Audience Relativity.” Yours to be more specific. That means YOUR hiring audience goal.


Are you hitting your job audience mark with your chosen outreach platform?


What decisions did you make to arrive at that platform choice?


This will be a quick bloggy thought today – so, put your thinking hat on:


No matter what platform(s) you choose, isn’t it best to aim for a correctly-matched audience relevant to your job type? Great example: Would you invite sweet Sunday church ladies to a sassy, Saturday late-night blues bash out on the back deck? Uh, NOOOO … probably not (even though I know some very proper ladies who would enjoy that). Not the right audience, not the right end user.


Moral of the Story: If you’re purchasing a recruitment strategy, it will work its best when targeted. Thank you.


Next Time: Where do you find Relevance?


For more conversation, feel free to contact me directly.

#9 How Well Do You Throw a Party

By Vanessa Yates • November 8, 2023
Speaking with so many of you, I observe varying intel levels on how to best gain applicant attention, and convert that over to the hiring of qualified, happy workers - who stay on board at the company. Not every HR People Person I speak with feels they pull this off as well as they’d like to. And, that is okay, it is learned by experience. And, by making Changes. Enter … ME … this is my cup of tea, my type of jam, my natural forte … More than most because this is My Mission. Helping companies figure out their Recruitment Outreach Audience and the best ways to actually connect - no matter what that strategy should be or presently is. Seeking workforce is so much like throwing a party. Setting the Party Stage like a good party host, we’ll cover the how-to’s in steps, because it does require a chunky checklist. And, Step #1 is the Mighty Job Post. Homework until next time: How well do you feel you understand what applicant behavior, to narrow that down to a good applicant target audience? And, how would you present a successful job description to them, based on that?

#8 Is This the Way the Way ... You'd Throw a Party?

November 8, 2023
Who here has ever thrown a party, especially a party at their home? Raise of hands. Your guests? How did you get them there? What did do/what did you tell them, to make them want to attend? What preparations did you make before they arrived? Did you vacuum? Get nice snacks and drinks? Maybe clean the bathroom up and spray air freshener LOL. And, what made them want to stay at the party? Or, prompted them to leave early? Hosting “Work” is very much like hosting a “Party.” You want people to come, want them to attend. They expect a good environment for attending. And, you’d prefer they stayed, unless they were an errant party guest who we all feel would better off leaving (note: how did the errant guest get there in the first place?). How in the world to do this? Got to put Best Foots forward (yes, I said foots). Next time, how to get those foots moving.